We collaborated with Thule and professional skier and BASE jumper Matthias Giraud, on a video campaign to launch Thule's new "Legend Series" of backpacks. The Legend Series features unique GoPro mounting options specifically designed for adventure filmmakers, as well as innovative ways to carry and store GoPro cameras and gear on the go. We traveled with Matthias as he took on a brand new ski BASE jump in the Oregon backcountry and used the Thule Legend backpack to help document his mission. This video campaign helped boost Legend sales, across Thule's website and social channels.