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Posted in Commercial

When I saw this commercial, I couldn’t tell if I was watching a short film, an experimental piece, a dramatic reading, a visual essay, or just an ad for a school of writing.

Simple and beautiful, and almost ugly, visually speaking, I watched this ad four times in a row when I found it. I don’t know why, honestly. But it was calming and uplifting, mesmerizing and confusing…but it was pretty.

Maybe I’m getting sentimental in my old age, but I feel like I could watch this – or just listen to it – over and over again. Art is hard, andĀ ads don’t always find a need for it…this one thrives on it.


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